Where's the blog?
The blog has a new home at www.staged4more.com/blog :D
You can read about our announcement of our new company site & blog here
(or simply scroll down to read the announcement post)
Cheers,
Cindy
I am so excited to announce the new website & logo roll-out. It certainly has been quite a process and struggle. There were a lot contemplating as to what direction I want it to go, but ultimately, I want the site to be informational for both sellers and agents. And of course, I tend to go off path a little bit, so you may find a little bit of this and a little bit of that on the site as well.
I am incredibly thrilled that there is a new logo. It not only reflects the idea behind Staged4more, it also symbolizes the growth of the company.

I always want Staged4more to reflect the idea that once the home is staged, home sellers will get more out of it. Whether it is more equity, or more quality of life because of less stress and less mortgage payments due to less days on market time, it’s all good. The agent will also be more happy because staging is a market differentiator. It will give the agent an edge when it comes to getting that listing. Moreover, earning more equity after staging means a bigger commission check at the end of the day. The point is, the home is sold and everyone is happy.
The website is also very exciting. Prospective clients can now view our gallery via the map. Our full gallery is not yet up on the regular page, but you can browse most via the map.

I have also added a client portal which will allow the clients to be able to log in and view all the paperwork, such as Staging Agreements, Proposals, Invoices and photos from staging, as well as adding to-dos for me and receiving reminders of payments.
I am also very excited that now the blog will be on the same site as the company site www.staged4more.com, it makes it easier to browse and it’s also more organized
The tags used to be really cluttered, and it’s great that a stager’s website is not cluttered.
As I said it before, I want this site to be a community space where everyone can share their expertise that can benefits sellers and/or agents. If you would like to be a guest blogger, please definitely let me know.
As always, if you have any suggestions or want to see new things happening on the site, in the company, or new topics you want to learn about, burning staging questions, etc., please do drop me a line. I want to thank everyone who has helped and supported along the way to help me grow this company. I am certainly here to stay, as time grows, we will add on more division of services in order to serve your needs better.
Cheers,
Cindy
ps. I could not have done this if it were for the fool @ medfools and folks at freshbait for their wonderful logo design and site consult. THANKS!
Dear Cindy:
I am thinking about putting my home for sale. I feel that I have a pretty good sense of design and my house looks pretty good. I also have read a lot about staging. I know to declutter, clean the house and de-personalize. What do I really need a stager for?
A in SF
* * *

Dear A:
I always say that staging is a bit like getting a haircut. Sure, I can cut my hair myself, or have my mom do it. But I run a risk that my hair will not reflect structure of my face or I may left both sides of my hair uneven, and cutting the front part of my hair way too short when I try to cut myself some stylish bangs (which are true stories, BTW). It could happen, it's a risk you need to take if you decide to DIY it. No doubt, there are natural born Martha Stewarts, but there are also lots who think they are Ricky Martins and they end up becoming William Hungs. Great sounding in the shower, but terrible in front of Simon.
Your buyers will be like Simon on American Idol. They will be harsh. This is the biggest investment someone will ever make in their lives, harshness is expected. They will try to take your home apart to negotiate you on pricing. An experienced stager will know how to work with tricky floor plan and how to make your home warm and appealing and not over doing it. We are also well trained to "refrain" ourselves from over-styling so that the space will still appeal to a large spectrum of the buyers. It is tough to stage your own home, because it's hard to stay objective of your own design tastes and differentiate what is personal and what is not personal taste. So I want to command you on your courage. But DIY staging can be done and many have done well and many haven't. When in doubt, enlist a 3rd neutral party for help.
If you are ever in doubt, ask your agent for his/hers honest opinion. Or you can also hire a stager for consultation only to come tweak your home for $100-$500 depending on your home sizes. It's a small investment to pay for a large potential equity return and less DOMs (Days On Market) that can bring you peace of mind.
Thanks for Writing & Happy selling,
Cindy
Cindy Lin is the proud owner of Staged4more Home Staging & Redesigns, which offers flexible and affordable staging solutions for home sellers and real estate agents in all San Francisco bay area. For more info on staging, see Cindy's before & after photos, or just wanna browse through the site, go to www.staged4more.com. Feel free to send Cindy any of your burning staging questions at hello@staged4more.com.
I have heard people say that if you place your photos in a slide show, people can't lift them off the web. That's actually not true. In this post, I am going to show you how someone can do it and why it is important to watermark your work. In case you missed it, here is my Tutorial on How to Watermark your Listing Photos.
I am going to use my Active Rain blog for an example by lifting the photos on the slide show on my menu bar.

Say I want to lift this photo. I press "pause" on the slide show feature to pause the photo. Now I use the screen capture function on my computer. Then I open my photoshop and paste the screen capture to a new document.

Now I crop the image.

Follow the steps of watermarking tutorial: Tutorial on How to Watermark your Listing Photos.
Great, now I have lifted a photo of the slide show! And I just made it my own.

The problem with lifting from slide show is that the resolution is crappy and also see how small the photos came out? If I were make it bigger it becomes very fuzzy like so:

This is also a great way to tell if the photos on someone's site is a rip off from someone else's.
Hope this helps!
Cheers,
Cindy
As a general rule of thumb I watermark my photos because I have seen photos being lifted off website without being acknowledged and posed as someone else's work. (Someone recently said that he is not a fan about it, but unfortunately I have to do whatever it takes to protect my work. But I am looking in different ways to watermark it so it's not in huge block letters. That is something for you to think about on how you want to do it).
It is also great PR for myself having my website on the photos. There are watermarking softwares out there that you can purchase but certainly you can DIY it in your photoshop. Here is a brief tutorial of photoshop:
Say you have a photograph here about hello kitty flowers, courtesy of Apple Daily of Taiwan. Open it up in your photoshop:

Select the Horizontal Type Tool that looks like the T on the menu bar. (pardon my childlike arrows here...)

Once you select the tool, place the cursor on the photo where you would want the types to show, then type in whatever you would like...

Now that you need to flatten your layers to make it ready to be saved in JPEG. Click on Layer in the menu bar on top, scroll all the way down and merge the layers.

After that, viola! You are done!

Once you closed the layers and saved as a JPEG, it will be difficult to remove the watermarks. There are really skilled people who can do it but it will be a pain to reconstruct the photos. I have also seen people say that if they put the photos in a slide show and it can't be lifted, which is not true. I will write a follow up post later.
Hope this helps,
Cindy
So I staged 2 La Mancha Millbrae on Monday and finally got a chance to process and upload all the photos and testing RealBird out!
It was really easy to upload all the photos and it's actually faster than uploading via VFlyer. I do wish both of these applications have a feature to post multiple photos concurrently. That will save me a lot of energy and time. When I uploaded the photos, it appeared to be distorted and fuzzy. But when I checked the done flyer, they all look fine. What I like about RealBird v. VFlyer is that RealBird has a slideshow feature, which I think I will start using on my own website (oy, more uploading!) for before & after photos. It is not as magical as Real Estate Show of course where you can add music & captions, but I think it looks pretty darn good for its purpose. And it's FREE (music to my ears). You can also post it to your facebook account, in addition to craig's list.
But the great thing about vFlyer is that it's cross industries where RealBird is real estate industry specific.
Here is what the vFlyer ad looks like in Craig's list
Here is what the RealBird flyer looks like in Craig's list
Here is the embedded slide show via RealBird
Here is the application of the RealBird Slide Show on my site www.staged4more.com
Have a chart here (let me know if it is incorrect or anything you want me to add)
|
VFlyer free account |
RealBird free account |
|
|
Ease of using |
Yes |
Yes |
|
Limits on photos |
15 |
None |
|
Upload speed |
Okay |
Slightly faster |
|
Multiple photos upload |
None |
None |
|
Posting to facebook |
No |
Yes |
|
Posting to Craig’s List |
Yes |
Yes |
|
Slide show capabilities |
No |
Yes |
|
Kijiji (ebay) |
No |
Yes |
|
Backpage |
Yes |
Yes |
|
Oodle |
Yes |
No |
|
Edgeio |
Yes |
No |
|
Google Base |
Yes |
No |
|
Vast |
Yes |
No |
|
Propsmart |
Yes |
No |
|
Trulia |
Yes |
No |
|
Widget |
Yes |
Yes |
|
Visiting stats |
Yes |
Yes |
|
Listing domain name |
Yes |
Yes |
|
Social bookmark |
Yes |
Yes |
I have also been impressed by their customer services. Upon signing up, I actually received a real live person call to see if everything is working great. I also love them contacting us stagers via Active Rain directly to add a "home stager" category since we generally are like orphans in the industry and always have to check "the others" box. ;)
And thanks to David C's original post I Put My Listings on RealBird Tonight, So Should You!
Here is a link to RealBird's AR post: RealBird flies free
Starting last Wednesday, on Wednesdays are a 5-part series on Dealing with Common Seller Objections to Staging. The series will cover:
People may say, "Cindy Lin, you are a single gal and you have no children, of course it is easy for you to say this and that! You have no idea what we go through!" Well, what people don't know is that I have worked extensively with children from various ages when I was working for City Year Washington DC of AmeriCorps. Throughout the year, I:
True, I may not have a child myself, but I imagine most parents don't deal with 7 kindergarten kids crying all at the same time, while 3 kids running around with scissors trying to escape from you and think it's funny that you are chasing them and tell them to stop, and the other 5 is coloring the walls and destroying the books at the same time. Nor dealing with 35 unruly students in a classroom setting while teaching a very adult-sensitive curriculum that was highly redtaped by the school board. Nor dealing with students who told me they were going to pop me a cap to my face. Or high school and college kids telling me that they need an extra large condom instead because they are much more well endowed than normal males.
My service year at City Year taught me a great deal about communications. Sure I was the "teacher" in the classroom, but it was my students who did most of the teaching. I learned through attempted andexperimented many different communication methods:
"How do these apply to staging when I have small children?"
Often times when I get asked a lot is that sellers have young children and they can't keep it organized. Or they have teenagers and are attached to their homes, schools and friends, what to do?! A lot of it is really about mindset & attitude, which will influence your attitude about your sale, and consequently affects how motivated you are to sell the house, or how motivated for you to keep it on the market. Here are a few tips that can help you stay on point while utilizing the communication methods above.
I know having children can be a trying experience. You are already exhausted from work and the last thing you want to do is to make sure they don't mess the staging up. But know that this is only temporarily and your efforts will bring you equity. This too, will pass. Having a game plan before you sell will help you to transition into selling process easier. Also setting reasonable expectations will help you to eliminate objections from your children. More importantly, ask for help when you need it. Enlist family and friends' help to babysit while you pack or help to keep an eye on things. Work with your realtor and stager, if they are any good, they should work with you on this to help your transition through the process. Also communicate with your stager about your concerns. Your stager should work with you in terms of how to make this easier.
I personally don't do a lot of decor stuff when I redesign. I focus really on paintings to change the ambiance because those are the stuff that won't get changed during day to day living. I do tie ribbons on nice towels in the bathrooms so they know not to use them.
I ask my sellers to get
*a shower caddy -- so all they need to do is chuck it in the cabinets
*shower the night before open house so it doesn't look like someone just took a shower which sometimes can repel people
*put the show accent pillows out in the living room when it needs to be shown (i only put out 2)
*I ask what their living habits are and where they eat, so if they eat at their dining room table, the set up is very minimum. They can either eat around it haha or recreate it themselves.
*I only put bedskirt if the bed needs it. I left their sheets if it's in good condition which most of time they are. I only bring in the "show" comforter and the matching bed pillows for them. All they need to do is take those out from their closet before show time and cover their existing sheets.
*I also asked them to pack up a lot of items that they don't need right now. Because they are moving anyway, might as well pack now! ;)
I hope this post, although lengthy, will help you. Feel free to share your personal experience and any criticism on this matter!
Happy selling,
Cindy
Cindy Lin is the proud owner and principal designer of Staged4more Home Staging & Redesigns, a hands-on, customer satisfaction oriented staging and redesign company that offers flexible solutions to cater to individual seller's needs. Staged4more serves all San Francisco Bay area. To see before and after photos of Cindy's work, read her blog, ask her questions, visit www.staged4more.com
If a random stranger emailed you to add him/her onto Friendster, Facebook, Myspace or any other social network you belong to, would you do it if he/she has a cute mug like this?

Well, an internet security company, Sophos, did tested it to 200 random facebook users, and 41% of people agreed to become Facebook friends with Freddi Staur (anagram of I D FRAUDSTER), leaking personal data.
In the majority of cases, Freddi was able to gain access to respondents' photos of family and friends, information about likes/dislikes, hobbies, employer details and other personal facts. In addition, many users also disclosed the names of their spouses or partners, several included their complete résumés, while one user even divulged his mother's maiden name - information often requested by websites in order to retrieve account details.
As social networking become very common and acceptable even in business world, our identity become fairly transparent. Through blogging people can catch glimpses of your personality or even aspects of your personal life or your clients. Privacy is becoming a very alarming issue when it comes to identity theft.
I think by working in such a people-friendly business like real estate, it feels hard not to be friendly and welcoming to further my network. However, like any real relationships, whether online or in person, it still needs to have boundaries and authenticity for it to be successful and fruitful.
Cheers,
Cindy
Starting today, on Wednesdays are a 5-part series on Dealing with Common Seller Objections to Staging.
The series will cover:
"I Don't Believe in Staging"
Staging is a very easy keyword to plug into listing presentations nowadays. Many media outlets have praised the wonder of home staging and its potential to sell the listings at potentially higher price, which results higher commission and equity for agent and sellers. It is also a true guarantee that good staging will move the listings off the market sooner, whether it is a hot or cold market.
However, not every time the seller is willing to go for it. They hear about all these great things about staging, they are not completely sold. In this blog, I am going to cover 3 reasons why sellers resist staging or fundamentally do not believe in staging and several remedies that agents and fellow stagers can take to persuade sellers in investing in staging.
Here are 3 reasons why sellers don't believe in staging:
Here are a few solutions that may help to ease the seller's objections:


Got more tips to share? Feel free to comment below and add your 2 cents!
Happy selling,
Cindy
Cindy Lin is the proud owner and principal designer of Staged4more Home Staging & Redesigns, a hands-on, customer satisfaction oriented staging and redesign company that offers flexible solutions to cater to individual seller's needs. Staged4more serves all San Francisco Bay area. To see before and after photos of Cindy's work, read her blog, ask her questions, visit www.staged4more.com
I came across this today on zillow about fakefurniture.com, which sells white, cardboard-shaped furniture ranging from beds, couches, chairs to dressers to help filling the vacant space. You can get
a lovely dining room table like so

for $53.65
Need a office desk? You can own one like this

for $52.83
You can even buy a 3BR home!

Three Bedroom House
Fill a 3 bedroom home with furniture. A great way to help a buyer visualize what could be! Includes Twin Bed, Double Bed, King Bed, NightStand, Armoire/Entertainment Center, Triple Dresser/Buffet/Credenza, Desk, Corner Table, Cocktail(Coffee) Table, Dining Table, Dining/Desk Chair, Club Chair, Love Seat & Sofa.
$499.00 Price
$189.22 S&H
TOTAL:
$ 688.22
Once the home is sold, just remove the accessories atop the cardboard furniture and fold them back up until you need them again. They are easy to transport and store.
hmm... Frankly my clients will fire me if I stage their homes with these cardboard boxes. Although pushes come to shove, if the sellers are really strapped for cash, I suppose I can stage with cardboard furniture. But not at this price tag! I can just paint the cardboard myself, which I have seen Roger on "Sell This House" did for one of the homes where they were really strapped for cash. He painted all the cardboard boxes white and made furniture for the home...
What are your 2 cents? Would you find a staged home with cardboard furniture appealing to you?
Cheers,
Cindy